Multiple award-winning Afro-pop artist Yemi Alade has released her music video for her single Shekere, featuring Grammy award-winning music icon Angélique Kidjo.
The music video, directed by Ovie, was shot in New York and largely in Kenya, Yemi’s second home, at the vast Maasai Mara National Reserve. The video highlights the beauty of the country with gorgeous sceneries of the park and tradition of the Maasai community.
Yemi herself is clad in Maasai jewellery in the video and is flanked by Sarakasi dancers who are also clad in the traditional jewellery styled by Wambui Thimba.
The Maasai community and women from the Ushanga Women Project also join in the music video that was made possible through the help of the Narok County Government.
SHEKERE tells the story of Yemi joining the local celebrations or party through the sounds of the popular Yoruba percussion instrument, which usually makes an appearance when there is a cause for celebration, singing or dancing. Yemi emotively sings before progressing into a stellar duet with the iconic Angélique Kidjo who also sings in her native Benin dialect over the groovy DJ Coublon orchestrated instrumentation—“I dey hear the sound of a tambourine o, Talking drums and shekere combination, I see people under the tambourine o, Dancing like sey there’s a celebration”.
The song is sixth single off Yemi Alade’s critically acclaimed fourth studio album WOMAN OF STEEL, following hit singles “Home”, “Give Dem”, “Vibe”, “Shake” and Oh My Gosh”. The album features a host of international stars like Rick Ross, Angélique Kidjo, Lemar, Dadju, Duncan Mighty and Nollywood superstar Funke Akindele.
The Kenyan part of SHEKERE Music Video was produced by Anyiko Owoko, the biggest publicist in Africa. She has had success in pushing other artists like Sauti Sol. Her company, Anyiko Public Relations aims to promote African talent through authenticity.
Watch the music video below:
The information in this article was provided by Anyiko Public Relations, a service company that focuses on spotlighting and nurturing genuine talent while representing authenticity.